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Ever been sitting in the nosebleed section wondering how everyone else managed to score better seats than you? Getting great seats doesn’t require knowing “someone in the band.” Take a look at some easy ways to improve your chances of getting enviable seats. Pretty soon you’ll be leaving your binoculars at home!
Fan sites
One way to stay informed is to sign up on the email lists of your favorite artists, radio stations, and local venues. These Websites often give registered fans advance notice of shows, as well as exclusive access to ticket pre-sales. Although some artists, including U2 and Pearl Jam, charge an annual membership fee, they also reward subscribers with members-only merchandise and events.
Tip: If you don’t want to give out your primary email address for fear of SPAM, create a unique email address for all your email subscriptions and updates.
Credit card offers
Along with email lists, many credit card companies provide their cardholders with exclusive access to tickets. For example, American Express® card members can receive priority seating through TicketMaster™. Each credit card company provides different benefits, so check with your company or with a ticket vendor to find out what benefits you could be eligible for.
Ways to buy online
Although the days of lining up at dawn for concert tickets may be over, buying tickets online can be just as nerve wracking and frustrating. There are two main ways to go about buying online tickets: primary vendors and resellers.
Primary vendors
Primary vendors are the most direct, and usually least expensive, way to buy tickets online. Unlike brokers, primary vendors like TicketMaster and Tickets.com offer fixed prices that won’t go up based on demand. Unfortunately, the popularity of these Websites means major events often sell out in minutes, leaving you empty-handed. That’s where Plan B comes in.
Resellers and brokers, a.k.a. “Plan B”
It used to be that when an event sold out, you’d have to wait outside the venue for a shady scalper to approach you. Thankfully, online resellers, such as StubHub and RazorGator, are now available to offer you a second chance at getting those much sought after tickets. While some, like Craigslist, simply offer a forum for buyers and sellers to connect, others, like StubHub, act as a liaison between buyer and seller.
Sellers themselves vary from individuals with extra tickets to professional brokers with access to some of the best seats in the house. Unlike primary vendors, however, resellers can set their own prices, meaning you generally end up paying more for your seats. Typically, the demand for an event will influence the price of a ticket, so if you want front row tickets to see Madonna, be prepared to pay a hefty price.
