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Use trustworthy and reputable sites
Scam artists have gotten clever, which means that as consumers it’s important to always be aware of whom you trust with your personal information. Fortunately, there are a few ways to tell whether a Website has your security in mind.
URLs
The first step is to look at the site’s URL. When you’re browsing a Website, you’ll notice that the URL begins with “http:” however, as soon as you enter a page that requires personal information, you should notice that that the URL begins with “https.” That added “s” means you’re on a secure page that cannot be viewed by a third-party.
Check the seal
In addition to the site’s URL, be sure to look for security seals from companies like Verisign, TrustE, BBB Online, and Hacker Safe. These seals of approval signify that a Website has met and adheres to a code of business standards.
Look for guarantees
Whether you’re buying tickets from a primary vendor or a reseller, find out if the site has a buyer guarantee. While sites like Craigslist only connect you with sellers, others act as liaisons to ensure the buyer gets the merchandise and the seller gets the money. Some, like StubHub even provide replacement tickets (which they’ll hand deliver if necessary) if the tickets don’t arrive or the seller commits fraud.
Certain sites are more conducive to fraud than others. For example, some scammers use auction sites to sell fake tickets by posting multiple photocopies of a bar-coded electronic ticket. This means that the first person to have the ticket scanned at the gate will be admitted, while ticketholders with identical bar codes won't.
If you’re unsure about a site, check to see if it belongs to the National Association of Ticket Brokers (NATB), a non-profit trade association whose primary function is to promote consumer protection and educate the public about the ticket broker industry. NATB members must adhere to a Code of Ethics to remain in good standing.
Trust your gut. If a Website doesn’t feel secure or a broker seems shady, it’s better to err on the side of caution. A great deal on concert tickets may be appealing, but it’s not worth the headache that could come from giving your personal information to an untrustworthy source. Check out our Buyer Resources page for more information on safely buying tickets online.
Still not sure?
When in doubt, call a Website’s customer service number to alleviate any concerns you might have. Good customer service can also be a good indication of the type of service you'll receive if there’s a problem with your tickets.